Silk Road, from banner to stage.
- Client
- Silk Road Events and Orkid Gallery
- Year
- 2025
- What we did
- Event identity, signage, stage and print
The brief
Silk Road celebrates the cultures along the historic trade route through music, dance and art. The identity had to honour many traditions without ranking them, scale from a pocket program to a stage backdrop, and survive six weeks of production with several vendors working at once.
- 01
Principles before pictures
Three ideas from the Silk Road story guided every decision: flow for movement and exchange, connection for the network between cultures, and layered motifs for traditions blending.
- 02
A system, not a poster
Curved flow forms, network lines and layered pattern combine in any format, so the brand held together on banners, signage, social media, sponsor pieces and the stage.
- 03
Ready for vendors
Production-ready files and simple usage notes let every partner produce their pieces without breaking the look.
“Fatemeh demonstrated exceptional attention to detail, clarity in her design decisions, and a disciplined approach under tight timelines. She was reliable, thoughtful, and highly collaborative throughout the process, delivering work that met both creative and production requirements with precision.”
