Studio Sidera Work Ward 18 Willowdale campaign
Councillor Lily Cheng, Ward 18 Willowdale · 2026
One brand, in four languages.
- Client
- Councillor Lily Cheng, Ward 18 Willowdale
- Year
- 2026
- What we did
- Campaign identity and every promotional piece

The brief
A re-election campaign in one of Toronto's most multilingual wards needed one recognizable brand that spoke to every community, in their own language, on the street and online.
- 01
One system
A clear identity with rules for colour, type and layout that worked in four scripts.
- 02
Every piece
Pull-up banners, lawn signs, door hangers, buttons, postcards, team t-shirts, fundraising event posters and social media.
- 03
Ready for the street
Files prepared for print and for the volunteers who carried the campaign door to door.
4LanguagesEnglish, Chinese, Korean and Farsi
1Brand systemShared by every piece
StreetTo screenPrint, apparel and social media

